New from Redken is a line of cleansers that truly lives up to it’s name. Redken Genius Wash is a cleansing conditioner that gently cleans your parched or colored locks. There are 3 levels of condition to choose from and all are paraben-free with no sulfates, harsh salts or chemicals. Shampooing your hair frequently can cause frizz and dull color. This system provides a solution for clean hair when you really don’t want to shampoo your hair.
How can a Genius Wash help your hair? In one step you have gentle cleaning plus extra conditioning. Your color will last longer! Incorporating this into your hair cleaning routine increases manageability while pampering your strands for extra bounce and shine. Genius wash has concentrated apricot oils and soy protein formulated for your hair type.
How do you use Genius Wash? Simply alternate washing with traditional shampoo and Genius Wash. If you wash everyday, use Genius Wash for every third wash. If you wash your hair less frequently, use Genius Wash for every other wash. Your hair will thank you. Apply a generous amount (about 10-14 pumps) and distribute evenly through damp hair. Gently massage. Leave in for 2-5 minutes for best results then rinse thoroughly. Talk to your stylist about the best one for your hair needs and instantly become genius!