A whole NEW color line from Redken! You have probably heard of Redken Chromatics- a fabulous luxury color line with prismatic, healthy results. Chromatics has a multi-dimensional effects, showing off natural peaks and valleys of tonality. What Chromatics Ultra Rich offers something completely different with the same No Ammonia delivery system. Chromatics Ultra Rich lets you achieve monochromatic hues with luminous shine and uniform results from roots to ends. Basically- Chromatics is like a shimmery lip gloss and Chromatics Ultra Rich is your lipstick. Now your stylist has more tools to get you the exact look you crave. Watch this minute video to see Chromatic Ultra Rich color in action!